Blog

Learn from our experience.

Over the course of 7+ years, we have gathered hands-on experience of how to set up, improve and simply manage CRM and marketing automation tools. We are happy to share that knowledge with you.

If there are specific topics you would like us to write about, let us know by writing to info@hona.marketing.

Articles

How to fix your customer data in a CRM, step by step

How to fix your customer data in a CRM, step by step

Over time, duplicate profiles, erroneous data points, and inconsistent information will accumulate in your CRM or marketing automation tool, leading to financial inefficiencies, inaccurate analysis, and compromised marketing campaigns.

June 30, 2023
3 effortless tactics to mess up your CRM data

3 effortless tactics to mess up your CRM data

I have been working with multiple clients in the past year. All of them have at least one thing in common. They rarely have a clear overview of the data sent to CRM or marketing automation platform(s).

June 22, 2023